Chinese cultural soft power: A case study of Bosnia and Herzegovina

This paper analyses the impact of Chinese public diplomacy and soft power (cultural power) on perception in Bosnia Herzegovina. We have tested three specific images China aims to project Bosnia-Herzegovina: as an ancient civilization, a leader developing countries responsible partner international community. will see whether cultural power, applied by means Confucius Institutes, academic exchange programs think tanks, has The first part tackles theoretical framework diplomacy, diplomacy. second delineates institutional, diplomatic regulative introduces stakeholders, i.e. Institutes. final analyzes survey interviews presents results how these various tools are shaping Bosnia-Herzegovina. concludes arguing that produces Bosnia-Herzegovina, which is turn positively perceived.